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Some of our beautiful bears have already found their Forever Homes and are being cuddled, loved and cared for. We will sadly all experience profound grief, loss and sadness at different times in our lives.

At times like this we can feel so alone, but to read the experiences of others can really help, realising that they too are feeling just like you do now.


I lost my middle son Scott in 2021 to suicide, he was 16 years old. Although I have jewellery made with his fingerprint, we were limited as to what we could have as the larger keepsake market tends to focus on items purely just for ashes, so as we chose a burial instead of a cremation for Scott, we struggled to get something unique and heartfelt. I spoke with Angela, and she brought one of her Forever Bears to me and I fell in love with him straight away.  He was entirely different from anything else I had seen on the market, and the option to place something personal to Scott inside, safe and close to the bear's heart, touched me so much.

My bear holds one of Scott’s fingerprints, a poem that’s special between him and me, and a lock of his hair. Knowing that my bear holds these special pieces of my beautiful son is extremely comforting, and just by holding my bear, I feel close to him.  Even when I am unable to take the bear with me, I clip its bag charm onto my bag and the wallet card on my purse, so I always have a little piece of him with me wherever I go. Being funeral directors, we also know the importance of being able to offer grieving families ideas of available products that allow them to keep a loved one they have lost close to them, so now the Forever in a bear is our first thought to tell them about.  I also tell them the comfort Scott’s bear brings to me. I think these bears are very special and as soon as you see them you just fall, I love with them.  I would recommend them to anyone who has suffered a loss or is struggling with their grief.

“When my sister passed away and on the day of her funeral I returned home to a bear waiting for me.

The first thing I noticed were the wings, the beautiful white silky wings on the back of the most beautiful bear you can possibly imagine. I hugged this bear like it was a mini version of my sister. It is shaped in a way with paws outstretched to mimic a real life hug…and when I hug my bear I always stroke her wings which brings immediate comfort. There is a pouch in the back where I’ve put some of my sisters belongings and this brings extra comfort. It’s much more than a bear though.

It’s comes in a presentation box that has the most beautiful, soothing and comforting wording by the maker Angela. You can feel the loving energy that has been transferred into the bear , literally you can feel it. You have to see it to believe it. There’s also a beautiful gold tin and keychain which accompanies it.

There’s a wonderful poem written by Angela that soothes the aching soul, and brought me so much comfort at one of the worst times of my life. I can’t recommend this beautiful bear enough to anyone grieving or to people wanting to send a gift to someone who is grieving.

The quality is outstanding, the bears fur is soft and silky and can be stroked or snuggled. The wings on the back are incredibly smooth, like velvet. My bear is now a part of me and has filled a small hole in my heart left by my sister and is something very very special in my life now.”

“I have Guardianship of my Grandson and he has lived with me since he was three years old.  We have such an amazing bond.

When I saw Forever in a Bear I just knew I had to have one.  If anything was to happen to me or when that time comes, I couldn’t bare to think of him grieving.

So we have our very own beautiful bear and together we will place memories of our adventures together in the box.

We just love the little gold tin and the pouch and everything that comes with the bear.

It gives me great comfort to know that every time he holds the bear close he will be connected to his Nana.”

Perfect for keeping my mum's ashes in the heart-shaped tin and some of her possessions in the large box that the bear came in. Huggably soft whenever I really feel her loss. I love the additional touches of the poem which I have framed and the bag charm which I use as a keyring. I can tell a lot of thought has gone into the design and manufacture of my forever bear 💖

In times of grief and loss…only beauty and love shine through

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